Quite awesome disney hot air balloon

In 2009, Europe was witness to an extremely innovative marketing act. Disney, to promote their 2009 release Up in Europe, collaborated with a famous balloon marketing company to make a real balloon with an undercarriage that looks exactly like the home in the movie . The whole building of the balloon itself can be dealt with as an engineering genius, and it took control of six months to complete ! The most significant surprise was the one Disney had planned for their London promos- they flew the balloon right under the Tower Bridge! The act was much discussed and reported in worldwide media.

So take a look at disney up movie now. 

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